Blog

Articles and opinions written by our team.

OpinionApril 20, 20265 min read

The Weird Psychology of Things Breaking

The Service Recovery Paradox, loss aversion, and the Peak-End Rule — why a well-handled failure can leave clients more loyal than one who never had an issue, and what that means for MSPs.

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ProductMarch 3, 20261 min watch

How Fast Can You Onboard?

We recorded the onboarding process for an MSP in one take...and it took 60 seconds.

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OpinionFebruary 27, 20266 min read

What Will AI Automation Look Like for MSPs?

Most AI tools in the MSP space today focus on triage — matching tickets to past fixes, routing, and tagging. But legacy tooling and fragmented data make deeper automation hard. The real opportunity may be building AI-native from the ground up.

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